The Hong Kong Jockey Club has cracked the conundrum of the century: to get young people's attention, just make everything more like an iPad app.
Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club, admits that horse racing is seen by the younger generation as "a touch outdated."
So his team went about remedying the situation by setting up two multi-touch interactive tables at Adrenaline, the lounge at The Hong Kong Jockey Club in Happy Valley that is now open to the public.
Basically giant tablets, the interactive tables allow four punters to place bets at the same time.
... but losing money is just as easy as it ever was."It's to attract young beginners who are having trouble getting the hang of racing," says Scarlette Leung, Director of Corporate Business Planning and Programme Management.
No comments:
Post a Comment