Aw look, Crocodile Dundee has left the building

by Ian Lloyd Neubauer

When it comes to Aussie tourism, it was one television commercial that changed everything.

Paul Hogan, the lovable larrikin who would later become known as Mick “Crocodile” Dundee, introducing Australia -- and its culture -- to the world.

After flirting with a bikini model on a beach and poking fun at U.S. accents, he invites curious Americans over with the offer of an “extra shrimp on the barbie.”

Launched on U.S. television in the run-up to the 1984 Super Bowl, the commercial moved Australia from number 78 on the dream holiday destination for Americans to number one.

To this day, it remains one of the most memorable and successful tourism campaigns in history.

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Source: http://rss.cnngo.com/~r/cnngo/~3/jjtA4FURiBM/crocodile-dundee-has-left-building-844271

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