Reports this weekend from AllThingsD point to Tumblr being acquired by Yahoo for nearly $1.1 billion. Although popular, Tumblr has yet to become a necessary part of any brand’s content strategy, the way way Pinterest or Twitter have.
But that doesn’t mean people aren’t doing interesting things on the platform.
We looked at sites that are adding something new to the Web or, if they’re curating something else they found, at least adding their own distinctive twist.
It’s often used by bloggers looking for a fast way to share a distinctive, expert voice or brands looking to experiment under the radar. We’ve collected 10 that tumbl travel well.
Reid on Travel
Ex-Lonely Planet U.S. editor Robert Reid shares his thoughts and videos, the latter being the most clever travel videos online. reidontravel.tumblr.com
The Looking Glass
A Disney-run blog that curates photography by shooters invited to Disney parks. disneyparksphotoproject.tumblr.com
Anthony Bourdain
"A continuous dribble of stuff we're thinking about and think you should know about," the site says, but it also includes Bourdain unfiltered by CNN. anthonybourdain.tumblr.com
Beyond the Boardroom
Starwood Hotels uses Tumblr as a corporate blog, but one that appeals beyond the confines of the company. starwoodhotels.tumblr.com
FANmail
The Mandarin Oriental New York City's Tumblr account gets deep into Manhattan, with posts about all sides of the city -- even those that can't afford a night at the hotel. mandarinorientalnewyork.tumblr.com
Roads & Kingdoms
The site dedicated to travel and journalism uses Tumblr to curate snippets of its own travels and that of others. roadsandkingdoms.tumblr.com
Sébastian Dahl - Oslo to Beirut
The photo blog of a young photographer who hitchhiked from Oslo, Norway to Beirut, Lebanon and captured everything along the way. blog.sebastiandahl.com
Atlas Obscura
The self-described "definitive guide to the world's wondrous and curious places" focuses on other people's curious explorations on its Tumblr account. atlasobscura.tumblr.com
Eat Drink Think Go
This doesn't look like a Hyatt-run site, but it is. The hotel chain uses Tumblr to share what it's global network of chefs is up to. eatdrinkthinkgo.tumblr.com
Tasmania Behind the Scenery
Tourism Tasmania uses its own photos and those of others from Tumblr and sources like Instagram to remind people why Tasmania's natural beauty is so impressive. mag.gobehindthescenery.com.au
From Skift.com
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This may be the best photograph of Machu Picchu ever posted on the Internet
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